Those of you who regularly tune into our site know that on Mondays (sometimes very, very late Monday) we either discuss a really dope mix, or we will run down the hottest mixes of a particular song. Well this week, we did the latter, and it was actually quite an experience.
Here’s how the process usually works: 1) JD and I decide which mix we will talk about. Usually, it’s whatever the hottest song of the moment is. This week was “California Gurls” by Katy Perry ft. Snoop. 2) We head over to each record pool and remix site one by one, and search for the song to see what mixes pop up. Sometimes this can be difficult if the title doesn’t contain a unique word. For instance, going to a site and searching for Luda “How Low” mixes will probably be a hassle, because both words in the title are common and you will get a ton of results. Searching the words “California” or “Gurls” wasn’t as bad. (Just for the record, big props to DjCity.com because their site is the easiest to search on. If you want to see what other mixes there are of the song you are looking at, you just need to scroll down a little bit because they always list them under the song you are at!!)
3) We listen to all the remixes that come up, and write them down. 4) We choose the best of what we find and put them on our site for you guys to check out. Needless to say, this week was quite an adventure.
What JD and I found this week bordered on insanity. If you watched Mondays vid, then you know the problem. Wayyyyy too many mixes. Absolutely nuts. No, really.
Maybe, this song was just the perfect storm. Maybe since it’s really the only big upbeat pop song to come out in the last couple months, and because it has the name of an older hit song, there was destined to be lots of mixes for this. But I’m scared to think this is just the direction that the remix game has turned. “OMG” had a lot of mixes, but this was three times as much. Lots of DJs did remixes incorporating the Beach Boys or Mamas and Papas. Some DJs did either House or BMore redrums. Other DJs blended the acapella over an electro beat. Quite a few DJs made transitions. And most scary — a decent number of DJs seem to do all those!! Alot of the big names on all sites did three or four Cali Gurl mixes. It was a nightmare going through all these.
I remember the early days of Crooklyn Clan when you could still be the first to remix or redrum a certain song. All the rock acapellas that are out now, we’re slowly being released, and not everyone had access to them. Plus, It seemed as though DJs at this point, didn’t even want to do something another DJ had already done. “DAMN!! DJ _____ just did a redrum to the song I was going to do. No biggie, I’ll just find another one to do.” Obviously, those days are long gone. There’s alot more sites, and alot more DJs. And more importantly, there’s money to be made. Everyone knows peeps are looking for remixes of Cali Gurls to play, so who’s to say only DJ _____ should be able to remix it. When JD and I did our search, there were sooooo many electro blends, and many done by newer DJs we hadn’t heard of. It made me think, “How in the world is this DJ gonna get noticed by doing this? 1000 other guys did the same thing.” But then again, it’s the same answer as before. “Why should only Deville, BeatBreaker, Clubheadliners, etc be able to remix this song?” So you have to consider that. I mean, if you’re a DJ on the site, there is pressure to sell. And if you wanna keep your sales up, then you pretty much have to remix a song like this, and maybe even put up three or four mixes, like many DJs did.
Perhaps some would look at this as a good thing. More remixes = more choices. But not me. With all the choices, I think many people will skip the daunting task of going through each one, and just settle for one of the first few they happen to hear. That’s the first problem. The second problem is that even more likely, they will just look to see what the big names have done with the song. That’s cool because those DJs have earned that respect. But the problem is that its gonna be nearly impossible for up and coming DJs to get noticed.
While it hasn’t been a secret that the remix game has been changing, this is the first time that I’ve been a little worried about it. If this trend continues for every big song that comes out, I’m not sure exactly how it will play it. I just know I’m not very excited to see.